Bear Town Bears of New Bern: A Colorful Scavenger Hunt Through History
Discover New Bern’s Iconic Bear Town Bears Wander through historic downtown New Bern and you’ll spot something delightfully unexpected—colorful, life-sized bear statues on nearly every corner. These hand-painted bears celebrate the city’s Swiss heritage and artistic spirit, turning a simple stroll into a fun and family-friendly scavenger hunt.
One of New Bern’s most beloved and quirky traditions is its Bear Town Bears—over 80 life-sized, artist-painted bear statues scattered throughout the historic downtown. These vibrant sculptures aren’t just eye-catching—they're a nod to the city's Swiss roots and a fun, family-friendly way to explore the area.
📖 Why Bears?
New Bern was founded in 1710 by settlers from Bern, Switzerland. The name “Bern” translates to “bear” in Old German, and ever since, the bear has been the city’s symbol. In 2010, to celebrate New Bern’s 300th anniversary, a public art initiative placed dozens of fiberglass bears around town. Each bear was uniquely painted by local artists to reflect the community’s history, culture, and creativity.
Today, the Bear Town Bears are a cherished part of the city’s identity—and a must-see for visitors of all ages.
🗺️ Suggested Bear Scavenger Hunt (Walking Route)
Make your way through downtown New Bern and try to spot as many bears as you can! Here’s a fun walking route covering some of the most photogenic and iconic ones:
🔁 Start: Union Point Park
- Enjoy river views, then head up E. Front Street toward Middle Street.
🧸 Stop 1: "Bern Bear" – Corner of Middle & Broad
- A classic bear in front of the Visitors Center—great photo op!
🧸 Stop 2: "Bearer of Rights" – Courthouse area
- Draped in a U.S. flag motif with a scales-of-justice theme.
🧸 Stop 3: "Pepsi Bear" – Next to the Birthplace of Pepsi Store
- Snap a pic with the bear wearing a Pepsi-inspired design at the famous soda's birthplace.
🧸 Stop 4: "Book Bear" – Near The Next Chapter Books & Art
- A literary-themed bear perfect for book lovers.
🧸 Stop 5: "Crafty Bear" – Close to Mitchell Hardware
- This charming hardware-themed bear adds a splash of local color to your hunt.
🧸 Stop 6: "River Bear" – Back at Union Point Park
- Wrap up your loop with a waterside bear featuring boats, fish, or river scenes.
💡TIP: Stop by the New Bern Visitors Center at 316 S. Front Street to pick up a Bear Town Bears Map, or download the latest brochure here.
🎒 Tips for Your Bear Adventure
- 📸Bring your camera – each bear is a work of art and makes for great Instagram shots.
- 🚶♀️ Wear comfy shoes – the bear hunt is walkable but can stretch a few blocks.
- 🛍️Shop local – many shops sell bear-themed souvenirs, t-shirts, and crafts.
- 👨👩👧👦Great for families – make it a game with the kids to see who can find the most bears.
✅ Quick Highlights
Category
Details
🐻 Total Bears
Over 80 and counting
🎨 Artist-made
Each bear is uniquely hand-painted
📍 Locations
Primarily in Downtown New Bern
🗺️ Map Access
Visitor Center & online printable brochure
🎯 Fun Factor
Family-friendly, Instagram-worthy, educational
Explore the Area
- New Bern, NC
Tucked along the river just beyond the bustle of downtown, this quiet New Bern resort community is your base for an unforgettable coastal North Carolina escape. With spacious vacation rentals designed for comfort and convenience, it’s the perfect place for families and couples to reconnect. Enjoy on-site indoor and outdoor pools, a marina for boating and fishing, and the kind of easy-going charm you only find off the beaten path. Whether you're exploring historic downtown, picnicking by the water, or simply watching the sunset from your porch, this is real vacation living—laid-back, welcoming, and made for quality time.
Related Resorts
Waterwood Townhomes
New Bern, NC
Located on the Neuse River, Waterwood Townhouses at New Bern offers a relaxing setting, perfect for long walks, early morning sunrises, and picturesque sunsets.
Sandcastle Cove
New Bern, NC
Located on the Neuse River, The Harbour at New Bern offers a relaxing setting, perfect for long walks, early morning sunrises, and picturesque sunsets. The nearby area golf courses, marinas, antique shops, hiking, tours of historical sites, and plenty of outdoor activities.
Sandcastle Village II
New Bern, NC
Located on the Neuse River, Sandcastle Village II at New Bern, offers a relaxing setting, perfect for long walks, early morning sunrises, and picturesque sunsets.
Harbourside II
New Bern, NC
Located on the Neuse River, The Harbour at New Bern offers a relaxing setting; perfect for long walks, early morning sunrises, and picturesque sunsets. The nearby area golf courses, marinas, antique shops, hiking, tours of historical sites, and plenty of outdoor activities.
Related Articles
A Nicholas Sparks-Inspired Journey Through New Bern, NC
For fans of Nicholas Sparks, visiting New Bern is more than a sightseeing trip—it's a chance to step inside the emotional worlds of love, loss, and redemption. Whether you're retracing the steps of Noah and Allie, reflecting at Union Point Park, or soaking in the Southern charm of historic streets, you’re walking through pages of a novel that came to life here.
Discover Historic New Bern NC: A Guide to Its Colonial Charm
Step back in time with a visit to Historic New Bern, NC! Explore Tryon Palace, charming downtown streets, and colonial landmarks. Plan your stay with Vacation Escapes for a perfect getaway.
